Stepping up The News Game in India

In the past, reaching millions of Indians required a costly printing machine or an FCC license. On a smartphone today, it only takes two clicks to transmit live video globally. Yet with today’s content management systems, even tiny publishers may quickly produce material without technical knowledge. While that’s convenient for editors and journalists who already overwork, little technical blunders can severely reduce a site’s potential visitors. Our article looks at several ways of stepping up the news game in India.

Be aware of your audience.

If your website activates Google’s “Advertising Reporting Features,” Google Analytics will provide details about the demographics of your users, including their age, gender, geography, and hobbies. You can examine user insights using various criteria, including device type, city, age, and browser. Also, you can use this information to determine your areas of strength and potential for development.

The homepage is not the primary access point for readers for many news organizations, although every audience is different. Users are more likely to click on specific articles as a result of search results, social media, and newsletters.

Always ensure headlines contain the search terms people are likely to use in a particular issue of interest. Likewise, HTML meta descriptions, which appear beneath headlines in search engine results, should briefly summarize the article to increase search-driven traffic. Create intriguing subject headings for newsletters to inform busy but devoted readers about the current issue. Focus on emotions when using social media since people only share things they care about.

Never rely on your user numbers

These numbers are most likely inflated: Google Analytics defines a user based on a cookie on every device and browser. Thus, the same reader could access your material using two different browsers on the same computer and their phone, and each interaction would count as a single user.

The best indicator of traffic is not the number of page views. Spreading stories (or photo slideshows) across multiple pages is the websites’ standard strategy to generate pageviews. Publishers now place a greater emphasis on long-term engagement, which is best gauged by pages per session.

You may raise engagement by creating a website that offers readers several ways on to stay connected.

Aim to accommodate all screen sizes.

The percentage of news traffic that comes from mobile readers is growing. Building websites utilizing responsive web design is vital since they are seen on many various screen widths, some of which are horizontal and others of which are vertical.

Advice to remember:

Ensure the most important story is at the top of the scroll, which is conceptually similar to the top-of-fold of a newspaper. Also, for all screen sizes, show the headline in its entirety. Furthermore, boost headlines with search keywords.

Google often does not comprehend the puns or editorial complexity frequently seen in print headlines, proving that search engine intelligence is still artificial. Ensure online headlines are simple and contain words people are likely to search for. According to specialists in search engine optimization, you should place keywords close to the beginning of the headline because search engines give more weight to the first few words.

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